Global video and stills campaign for Social. for this leading morning After Pill product
Tasked by Legend Engage to realise a body of content including films and photographs for this sensitive subject I worked alongside the agency creatives to create concepts and scripts.
From the birth of the ideas I looked at how best to address the fact that most media consumed mute in the social spaces and so put the text into the narrative – creating a best friend character for our heroine to be texting as well as speech bubbles.
We cast and styled and had a set built to be most on point.